The Fox Theatre is Atlanta’s entertainment hub. With over 500,000 visitors a year, it is one of the city’s most beloved landmarks. After receiving a building assessment provided by the Midtown Alliance’s Greenprint Midtown, the Fox decided joining the Atlanta Better Buildings Challenge would be the catalyst to incorporate sustainable strategies towards their continuous efforts to preserve the historical building. The Fox officially joined the program in 2012, hoping to prove resource conservation is the “next step” of responsible preservation.